Startup branding funnel

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INFORMACIJE

AVTOR
Maja K. Ruzzier, Mitja Ruzzier
DIMENZIJA
9,57 MB
IME DATOTEKE
Startup branding funnel.pdf
ISBN
1939566397484

OPIS

STARTUPS BRANDING ITERATIONS = SBFUNNELWithin this book, you will learn:- How to understand brands from customers\\' and entrepreneurs\\' perspective to form unique relationships.- How to develop and communicate unique brand stories to engage your customers.- How to find your product-market fit and upgrade it to brand-market fit.- How to use SBFunnel tool to systematically answers questions among proposed SBFunnel building blocks.- How successful book co-creators (like BellaBeat, GoOverseas) and other startups (like Buffer, Zappos) succeed in answering those questions to build powerful brands.

this written final work of studies to be based on the results of my own research; 2. Within this book, you will learn: How to understand brands from customers' and entrepreneurs' perspective to form unique relationships. How to develop and communicate unique brand stories to engage your customers.

Ruzzier, Mitja Ruzzier: Startup Branding Funnel Moč globalno uspešnih blagovnih znamk ne gre pripisati zgolj naključju in sreči, temveč sistematičnemu in trdemu delu, od njihove prave ideje, razvoja, uvajanja, pa vse do nenehnega vzdrževanja edinstvenih odnosov s ciljnimi porabniki. Kako uporabljati Startup branding lijak za sistematično iskanje odgovorov po posameznih sestavnih delih lijaka. Kako so k izgradnji uspešnih blagovnih znamk pristopali soustvarjalci knjige (kot npr.

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